Online Marketplace

Shop spirits and wines tailored to your tastes, powered by real-time crowd-sourced reviews from the Picks App community.

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AI Drinks Expert BETA

Our AI drinks expert, designed to dive deep into your preferences and emerge with matches for you.

Chat with Nova

iOS Application

Experience personalized bottle matching and AI-driven suggestions. A crowd-sourced tasting community.

Download App

Picks Packs

Curated collections for an immersive tasting journey, discover new flavors with every pack.

Explore Packs

AR Shopping Tool (coming soon)

Step into the future of shopping with our upcoming augmented reality shopping feature. Visualize product matches, flavor profiles, and online vs. in-store price comparisons in real-time. A personalized shopping experience like never before.

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Social Selling for Brands

Boost sales using AI-guided targeting through our recommendation platform.

Learn More

Retail Shelf Talkers for Retailers

Enhance in-store experiences with tags showcasing crowdsourced reviews and ratings.

Get Started

Affiliate Commissions for Creators

An opportunity for influencers to monetize their expertise by recommending bottles on Picks.

Inquire Now

Bottle Finder Kiosks for Retailers

Enhance in-store experiences with tags showcasing crowdsourced reviews and ratings.

Discover Now

Building the Future of Personalized Shopping

Joel Paglione is not your typical founder. With executive roles at iconic retailers like Walgreens and Sears, he brings to the table an unparalleled grasp of the retail landscape. His expertise extends beyond the retail floor. An industrial engineer by training, Joel specializes in big data analytics and ML—a skill that propels our platform’s AI-driven personalization. As the author of a distinguished book on barrel aging and the mind behind OakBottle, he exemplifies commitment to redefining the alcoholic beverage experience. Additionally, his ties to a prominent family winery in Canada offer unparalleled insights into the production and distribution facets of the industry.

“At Picks, we amplify the voice of the crowd, letting shared experiences guide your discovery journey. We level the playing field for smaller producers, so taste wins over big budgets. Dive into a fun, personalized shopping adventure, save money, and unravel the intricacies of your own palate.”


Joel Paglione

Founder @ Picks

Frequently Asked Questions

What is Picks?

Picks is a revolutionary platform that brings together beverage enthusiasts, brands, and expert recommendations. Our AI-powered app allows you to discover, rate, and buy your favorite spirits and wines with ease.

How does Picks' Nova AI Chat work?

Nova, our Drinks Expert AI Chat Assistant, uses cutting-edge AI technology to analyze your taste preferences and offer personalized bottle recommendations. Chat with Nova to explore new beverages that match your unique palate.

What does Social Selling entail, and how does the "Sales Box" approach differ from the conventional sales funnel?

Social selling is a modern sales approach that uses social media to engage customers and drive sales. At Picks, we've transformed this concept with our dynamic "Sales Box." Comprising Observation, Profiling, Engagement, and Personalization, the Sales Box enhances social selling's effectiveness. It collects customer insights, crafts taste profiles, tailors engagement strategies, and offers personalized recommendations. Together, social selling and the Sales Box enable alcohol brands to create meaningful interactions, foster loyalty, and boost sales through personalized customer experiences.

What are Picks Retail Shelf Talkers?

Picks Retail Shelf Talkers are eye-catching tags that retailers can enroll in our program to display on their shelves. These tags showcase detailed information about each bottle, including its overall palate, detailed taste profile, and community ratings. By using Retail Shelf Talkers, retailers enhance the shopping experience and enable customers to make informed decisions about their purchases. This program also reduces the dependency on store associates' knowledge alone, providing customers with valuable insights while browsing the shelves.

What are Packs on Picks' Shop?

Packs on PicksShop are curated collections of beverages, powered by technology and enabled by the community. These blind sample packs are designed to provide a unique and interactive tasting experience. By offering a variety of beverages tailored to specific themes or occasions, Packs allow you to explore flavors from around the world and discover new taste profiles without any preconceived notions. Whether you're a novice or an enthusiast, Packs offer an exciting journey of discovery. Explore Packs to uncover new flavors, find perfect selections for your gatherings, and delve into the world of beverages like never before.

Can you explain how the Taste Quiz works?

Completing the Taste Quiz is one of the ways to unlock your personalized taste profile and receive instant bottle recommendations perfectly suited to your unique palate. Our Taste Quiz sets itself apart from others by leveraging cutting-edge AI technology. Rather than merely comparing your responses to products in our database, we use machine learning to identify your palate based on how it aligns with the tastes of our vibrant community. By analyzing your responses alongside others with similar tastes, we curate expert recommendations that match your preferences. This personalized approach leads to better recommendations and an enhanced drink exploration experience, making it easier than ever to discover delightful flavors that elevate your sipping journey. Whether you choose the Taste Quiz or prefer to try different beverages through actual tastings, Picks offers you the flexibility to curate an extraordinary drink exploration journey that perfectly suits your preferences.

What are Picks' future plans?

Picks is constantly evolving, with plans to expand our offerings, engage more brands, create immersive personalized AR shopping experiences, and enhance our AI capabilities. We're committed to redefining the future personalized shopping experience.

How can I become an investor in Picks' growth?

If you're interested in supporting our vision and joining us on this exciting journey, please reach out to our investor relations team for investment opportunities.